OK, so the other day I lampooned the strategy of consolidation by the mega-brewers. Here is a great series of videos discussing the craft-beer revolution that has caused such angst for ACME MEGA-BREW INC! They are quick and fun. ENJOY!
1) The first installment talks about the revolution brought on by deregulation -really, decriminalization- of home brewing:
2) The second installment shows the impact of the MEGA-BREW distribution network and the need to circumvent it in order for craft beer to thrive:
3) The last installment shows who benefits the most from you thumping down so much money to enjoy good beer. Any guesses? Yes, the government! Finishes with a good nod to how much more good beer might be available to you if we could cut consumption and excise taxes: