This item is making the rounds on LinkedIn today and it is very insightful.

3-5-2014 9-41-49 AM

Expectations-vs-Reality: 8 Lessons From The First Year As CEO

It is positioned to the start-up tech set, but it’s good for all. Especially important lessons:

  • Great products DON’T SELL THEMSELVES … they have to be marketed!

  • Great marketing is about telling customers and consumers how THEY WILL BENEFIT from using the product

  • Understanding Customer Need is NOT ENOUGH … you have to understand and break into their current Habits and Behaviors … otherwise you’ll never figure out why and HOW CUSTOMERS ARE PRE-PROGRAMMED TO SAY NO to trying, buying, or using your product