Interesting piece in the Washington Post blogs on May 13. The writer references research from a “Republican” advertising house called National Media Research Planning & Placement that correlated political leanings to various forms of digital media consumption.  To wit:

If you’re reading this at your desk, alongside a tab open to your online brokerage account, you’re probably a Republican, and you’re likely to turn out to cast a ballot in November. If you’re reading this on your iPhone with earbuds in, listening to music, you’re probably a Democrat, but you’re much less likely to show up to vote.

Here’s the chart:

5-19-2014 12-05-17 PM

So here’s the question: Will the Republicans view this as a media efficiency opportunity (i.e., don’t message the lower left hand quadrant) or message reach challenge (i.e., bombard the lower left hand quadrant)?

If history is any guide, they will choose the former and rely on turnout trends alone to win elections.

Methinks the Republicans are reliably foolish. What about you?