SCIP SW Ohio Chapter Presents:

Creating Insight-Driven Strategic Plans with Mike Crawford of Fifth Third Bank 

September 25, 2014

Location:  Procter & Gamble Mason Business Center – Mason, OH

Time:  11:30:00 – 13:30:00

Mike Crawford will share his insight into the evolution of the competitive and intelligence function that he nurtures at Fifth Third Bank. The function went from a start-up, to one that is high performing and fully integrated into annual strategic planning processes with key stakeholders.

Mike will share…

  • A framework for incorporating customer, market, and competitor data into business unit strategic planning

  • How he has established effective, routine processes to foster strategic thinking

  • Lessons learned: Success factors and pitfalls along the journey

Boxed Lunches will be provided.

About Mike Crawford:  Mike serves as Senior Manager in Fifth Third Bancorp’s Strategic Planning Group, located in Cincinnati, Ohio. He joined Fifth Third in 2011 and has led the building of a market and competitive intelligence function, process and deliverables for the company. He is responsible for uncovering key trends and competitive actions that can impact the company’s strategic direction and synthesizing that information into actionable insights and profit opportunities for Fifth Third’s lines of business.
In addition, Mike assists the lines of business to create, socialize and implement their strategic plans.  Prior to joining Fifth Third Bank, Mike worked at Raytheon, creating the strategy for and leading a multi-national sales team commercializing new homeland security analytic products. Prior to that role, he was in a sales management and strategy role for an $800 Million product line in Raytheon’s Intelligence and Information Systems business. Mike also has had several consulting or contract positions providing innovation, product and portfolio management andmarketing support to leading Fortune 500 companies.Mike earned his M.B.A. in International Business with a concentration in Applied Economics from DePaul University and has a B.S. in Marketing from Clemson University. He currently serves on Frost & Sullivan’s Growth, Innovation and Leadership Advisory Board and American Banker’s Peer-to-Peer Lending and Investing Summit Board.