Publications

PUTTING THE “COMPETITIVE” BACK IN COMPETITIVE INTELLIGENCE

Nat Brooks spent over a decade building competitive and market intelligence capability at one of the world’s premier FMCG manufacturers, Procter & Gamble.  In the early 2000’s Nat created a Competitive Intelligence organization in P&G’s paper businesses that helped turn around the flagship Pampers business.  Starting in 2005, Nat began running P&G’s overall competitive intelligence program, building an 800+ member global community of practice.  The linked article captures the most important lessons from Nat’s years leading competitive intelligence at Procter & Gamble:  Putting Competitive back in Competitive Intelligence

INTELCOLLAB WEBINARS:

April 2014:  How NOT to Present to Decision Makers (and Keep Your Job!)
March 2014:  How to Align Intelligence Program Performance with Professional and Career Development (with Terry Thiele)
June 2013:  How to Build an early Warning System to Harness Predictability and Win in the Market

LET COMPETITIVE INTELLIGENCE DRIVE GROWTH

An executive survey of how strong CI programs help drive growth in highly competitive markets.  Originally written for The Conference Board in 2008, the principles and examples are still valid and can help explain the purpose and value of strong competitive intelligence programs:  LET CI DRIVE GROWTH